An operator's real-world journey from £700k to £8m turnover.
In this insightful webinar, Alistair Johnson interviews Mark Partington, the former Operations Director at Ribby Hall Resort & Spa. Together, they share an honest, numbers-led account of how introducing a spa reshaped Ribby Hall’s hotel business model—from struggling with occupancy to driving millions in revenue.
What you'll learn from this webinar replay:
- Why younger demographics and the wellness movement are driving spa growth
- Building the business case for spa investment—key challenges, risks, and financial impact
- Growing from £700k hotel turnover to £8m revenue after spa development
- How spa development drives occupancy, ADR (Average Daily Rate), and F&B revenue
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Common pitfalls and lessons from the operator’s journey

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